Minerva Metrics Platform
Our in-house reporting platform consolidates performance data from every advertising account we manage into a single source of truth, with reports built around our team's KPIs and schedule.
Full visibility of what every advertising budget we manage is doing, on every channel.
Spend, impressions, clicks, conversions, CPA and ROAS for every account and campaign, side by side, in one place.
Our team chooses the KPIs, the breakdowns and the rhythm (daily, weekly or monthly) of each report.
Data is refreshed automatically at least once a day, so decisions are based on yesterday's numbers, not last month's.
See where budget is actually served, by country and by campaign, including the country-based fees that platforms add to the bill.
Platform-reported cost lines that tie back to invoices, so finance and marketing work from the same numbers.
Reporting connections never change campaigns, and the account user can revoke access at any time.
Data comes in through each platform's official API or through approved data connectors.
Google Ads
Microsoft Advertising
Meta
TikTok
Taboola
An authorised user signs in with the ad platform and approves read-only reporting access. It takes one click per account.
Every day, the platform collects performance data from each connected account and normalises it into a single reporting database.
Our team turns that data into internal dashboards and reports, and uses it to manage and optimise our campaigns.
The platform keeps evolving. These capabilities are on our roadmap and not yet available.
Insights and recommendations to improve conversion performance, generated within our own infrastructure.
Centralised campaign and budget management across channels, subject to each platform's policies and approvals.
The same principles apply to every channel we connect.
Reporting connections only read performance data. They never create, edit, pause or delete campaigns, ads, budgets, bids, users or billing settings.
Every connection is approved by an authorised user of the account, on the advertising platform's own consent screen.
Access tokens are stored encrypted. Reporting data is stored on servers we control and in Google Cloud in the European Union region, and reports are written only to destinations our team controls. Only authorised Minerva Metrics personnel can access them.
Reporting data is used only for our internal reporting and to optimise the campaigns we manage. It is never sold, never used for advertising and never used to train AI models.
Access can be revoked at any time from the connected-apps settings of each advertising platform. Once access is revoked, we delete the stored token.
To have reporting data deleted, email minerva@minerva-metrics.com. We act on requests within 30 days.
Connection. The platform connects through the Google Ads API, using the Google Ads permission (https://www.googleapis.com/auth/adwords) that the account user approves on Google's consent screen. It is an internal tool, used only by the Minerva Metrics team for the Google Ads accounts we manage. It is not sold or offered to third parties.
Data accessed. Account identifiers, names, status and currency, plus reporting data: campaign names and settings, cost, impressions, clicks, conversions, and the geographic breakdown of that performance. The integration is read-only. If we ever add management features, we will update this page and our Privacy Policy first.
Limited Use. Minerva Metrics' use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
Revoking access. At myaccount.google.com/permissions.
Full details: Privacy Policy · Terms of Service. Operated by Minerva Metrics Pte. Ltd. (UEN 202549348H), 110 Robinson Road, #08-00 ERH Building, Singapore 068901.